E-Reader Market Outlook
The e-reader market analysis suggests the market will grow at 6.25 percent of the Compound Annual Growth Rate during the forecast period. And the total value will increase to USD 13.95 by the end of 2027.
An e-reader is a portable electronic device that is widely used to read periodicals and digital books. Also known as the electronic book readers, these devices are designed and developed so that they can run for hours without consuming much power. The devices depend on the E-ink technology and offer different advantages to the users.
E-Reader Regional Analysis
The global E-Reader Market Size has been segmented, by region, into North America, Europe, Asia-Pacific, and the rest of the world.
The North American region is expected to dominate the global E-Reader Market due to the high spending power of the population coupled with the high adoption of new technologies among consumers in this region. The European region is expected to occupy a significant market share in the global E-Reader Market, during the review period owing to the numerous benefits offered by e-readers, over conventional printed reading material, such as high storage capacity and portability.
The E-Reader market in Asia-Pacific is projected to grow at the fastest rate from 2019 to 2027. Increasing disposable income coupled with an increasing techno-savvy youth population, are factors driving the growth of the E-Reader Market in this region, during the forecast period.
The market in the rest of the world is expected to grow at a steady rate due to increasing disposable income in various countries of South America such as Argentina and Brazil.
E-Reader Key Players
Some of the key players in the global E-Reader Market are Rakuten Kobo, Inc. (Canada), Hanvon Technology Co. Ltd. (China), Onyx International Inc. (China), Bookeen (France), Aluratek Inc. (US), PocketBook International SA (Switzerland), Arta Tech (Poland), Wexler Flex (US), ECTACO Inc. (US), Ematic (US), News Corporation (US), Sony Corporation (Japan), FlexEnable Ltd (UK), Amazon.com, Inc. (the US), and Barnes Noble, Inc. (the US).
Segment Analysis
The global E-Reader Market has been segmented based on screen size, distribution channel, and region.
Based on screen size, the global E-Reader Market has been segmented into below 6 inches, 6 to 8 inches, 8 to 10 inches, and above 10 inches. The 6-to-8-inch segment is expected to dominate the global E-Reader Market during the review period owing to the high portability coupled with sufficient screen size enabling users to read conveniently. However, the above 10-inch segment is expected to grow at the highest CAGR as a bigger screen size offers better clarity, reducing eye strain.
Based on distribution channels, the global E-Reader Market has been classified into hypermarkets supermarkets, specialty stores, and others. The hypermarkets supermarkets segment is expected to occupy the largest market share during the forecast period due to strong vendor networks, availability of assorted products, and discounts offered. The non-store-based segment is expected to register the highest CAGR during the assessment period owing to technological advancements in the e-commerce industry and growing consumer preference for online purchases.
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