Ruffini's strategy appears to be working. And besides expanding its New Moncler customer base, one of Moncler Genius's brightest ideas might be its influence on the designers themselves, whether that means helping them execute new ideas, develop highly advanced product, or simply see the inner workings of a massively successful luxury brand. "What I find really impressive about Moncler," Green says, "is that they're a brand that has huge commercial success and heritage, but they are still taking risks. I guess as a young designer who likes to push things and take risks, it's kind of comforting to see that it doesn't stop even when you're at that level."

That context immediately helped the eye process these fun, freakily strange - looking pieces, which when put together for this lookbook sometimes had a cutely kaiju monstrosity to them. The invertebrate gloopiness of his shapes, the super - perforated Swiss - cheesiness of some of the garments, and the swooshy seagrass shagginess of his faux fur boots resembled alien survival gear, or outfits for an Arctic Circle rave. You could totally imagine Moncler Jackets Outlet cool kids from Shanghai to Stockholm articulating their environmental anxieties by rocking this delightfully dystopian under(water) armor.

"So this season was all about lightness. Every element on the garment down to the zips were chosen solely because of how light it was." If Williams proved that luxury down jackets can inhabit the aesthetic universe of one of fashion's most attitudinal brands, Green Moncler Outlet made the case that the down jacket can, essentially, become anything - and that the material has uses outside of keeping the wearer warm.