Team Vitality has joined forces with Renault Sport, Renault’s motorsport andRocket League Items  special cars department. The partnership has already resulted inside the signing of a Rocket League group, who will play as “Renault Sport Team Vitality” for an initial agreement duration of years. Renault Sport is also in dialogue with Formula One, to compete in its Formula One esports collection.

Speaking to The Esports Observer, Bastien Schupp, Vice President Global Brand Strategy and Marketing Communications at Groupe Renault, stated that partnering with an existing team might help Renault apprehend the esports target audience, greater so than if the motorsport department become to create their very own team or sponsor an event.

“We didn’t sense we’d research lots by means of simply placing our stickers on the massive activities and becoming sponsors,” he says. “You’re now not in reality within the heart of the way choices are being taken. Just placing cash in there, we felt, wouldn’t supply us the getting to know curve that we needed.”

As a part of the partnership, Team Vitality’s players in different games, which include its League of Legends squad-currently competing inside the EU LCS-would have get entry to to Renault Sports control and centers. The Team Vitality brand may even seem on Renault’s Formula One cars. “Team Vitality, as a group, regardless of the league they play in, will benefit visibility from us,” says Schupp.

Team Vitality’s CEO, Nicolas Maurer, had hinted towards the growth into more video games remaining week while Team Vitality raised €2.5 million in an investment spherical. He then said that the money could be spent to create a League of Buy Rocket League Items Legends academy, and attract the best gamers to create rosters for more titles.