The Italian brand describes the campaign as a visual study of the notion of genius and Moncler Jackets its symbiotic relationship with "craziness." Moncler points to its own evolution and the ways it fused genius and crazy to go from a skiing gear specialist to one of the world's most coveted luxury labels.

Chatting before the big reveal, Moncler's mastermind Remo Ruffini said that this event was the result - www.monclersoutlets.com surprise, surprise - of a Covid - provoked pivot, thanks to the ongoing health security measures in China, where this launch had originally been scheduled as an all - live event. "So we don't have the crowd and that feeling it gives you. But still, despite all the different elements, what we are doing is very simple. Everyone has a concept, and everyone is making a contribution; sharing their creativity in order to make something new." Pulling this all together in a few weeks must have been even more mind - frying than watching it - so piuminos off to the MondoGenius massive.

"Smith serves as a natural face for the Moncler campaign," the label wrote in a press release. "As an actor, producer, and musician two - time Academy Award nominee and Grammy winner, Will brings an outsized imagination and dedication to creativity. What may initially be deemed radical or impossible has the potential to become genius. There is a crazy streak in Moncler's own DNA that has been, throughout the years, a source of constant creativity."

But the real challenge for Kering will be its ability to effectively manage a growing portfolio of mega - brands. Although so rooted in the last century, this collection looked - flared pants apart - convincingly contemporary and grounded in the reality of a creative and thrift - sifting dress sense.