Show business is an entrepreneurship associated with organizing and holding spectacular performances, performances by actors, singers, etc.

Show business, like any other business, arose in Kazakhstan quite recently, in the late 1990s, with the advent of a market economy . Show business is part of the market.

The market is a way of managing, organizing social production and establishing social ties across society. The market is "a set of conditions due to which buyers and sellers of a product (service) come into contact with each other in order to buy or sell this product (service)." The market is a mechanism that connects demand (for any goods and services) and supply (of these same goods and services).

Show business is a special market where the demand for entertainment and the supply of entertainment find each other. The subject of purchase and sale in this market are the cultural services of the entertainment industry.

“A market is a group of consumers who express desires or needs for a product, service, or idea.” In the conditions of show business, such a group of consumers are all those who are eager to enjoy the spectacle, real or potential audience.

The market is also all homogeneous, similar goods. In show business terms, the market is all entertainment entertainment "for sale".
Show business in art is possible. When describing any market, theorists characterize its four main elements, among which are: the already mentioned demand, supply, as well as competition and price. More precisely, the demand for a product in the market; supply of goods on the market; competition between sellers in the market; the price of a product on the market.

"Show business: a view from the side of" business ". The word business in English literally means “business”, “occupation”, “firm”, “commercial activity”. In Russian colloquial practice, "business" is most often synonymous with the concepts of "commercial activity", "entrepreneurship." /23/

“Entrepreneurship is an initiative, independent, carried out on its own behalf, at its own risk, under its own responsibility, the activity of citizens, individuals and legal entities, aimed at the systematic receipt of income, profit from. provision of services. Entrepreneurship also aims to improve the image and status of an entrepreneur.”

“The entrepreneur takes the initiative to combine the resources of capital and labor into a single process for the production of goods and services, and also makes decisions in the process of doing business; An entrepreneur is a person who takes risks. The two main essential features of a business are thus:

profit orientation;
riskiness.
Show business is not only a phenomenon of mass culture or a sphere of art. This is the area of ​​entrepreneurship. A show business entrepreneur produces a specific service - entertainment - and sells it to consumers.

"Activity. in show business can be characterized as an activity for the production and sale of a product (goods and services) to meet the spiritual needs of the individual in order to make a profit.