Brian Murray, who in the past carried around 16mm camera equipment for NFL Films, lowers the camera onto my left shoulder. "This is the same size, weight and balance of a camera I'd use if I was on the sidelines," says Murray, Madden NFL 23's Madden 23 coins  creative director for presentation. But it's nothing like cameras.

Metal tubes resemble the skeleton of an iPad, and the dials at the front allow for things like zoom and focus, however it's mostly open space attached to a very large platform. The viewfinder is an iPad, and at least I'm not straining to see. But on that viewing screen is head coach Sean McVay and four or five Los Angeles Rams, coming off the field after the conclusion of a game, depicted in Madden. And when I move the camera, I'm recording in virtual reality, walking close on Jalen Ramsey or Sebastian Joseph-Day and engaging them in conversation, just as if I had a photographer's vest and field pass.

"You may have heard of the film that was very small, Avatar," Murray jokes. "James Cameron patented a technology which allowed him to take a small, wired kind of pad and move around in his digital scene in that movie, to capture authentic-feeling images in order to frame the digital scenes in that movie."

Murray came to EA Sports from NFL Films the league's Emmy-winning documentary department, to start working on the 2014 edition of Madden NFL 25. Murray was brought aboard specifically to tune Madden's in-game broadcasts so that they resemble the kind of rich cinematography football fans have been accustomed to seeing from the greatest moments and games of the league as well as the film-like NFL Films. Following his move from Florida, Murray began implementing the VR filming technology that Cameron was the first to patent. Since then, Madden's broadcasts can be filmed the exact same sequence from a variety of camera angles -- with a variety of styles, each of them authentic to life -- to add some variety the game's presentation.

The most significant difference? "My most recent room that I had to do this in, it was the size of this rug," Murray says, gazing at a rug that is marked with gridiron lines as well as an EA Sports logo. The logo is roughly the size of a closet floor. He is currently working in an even larger and modern motion capture studio in the EA's central Orlando studio. This is where EA Tiburon moved in 2019 shortly before the pandemic. The capture studio, in fact, was finished just one day prior to our interview, Murray said.

The additional space means that "thousands" of brand new scenes are already being filmed during the development of Madden NFL 23 -- 700 in the weeks leading up to an upcoming studio tour in the late months of May, Murray says -- which is in addition to over 12.000 filmed over the 7 years the technology has been available. Murray believes that the previous Maddens have served up varied animations after the whistle or after the halftime gunto prevent its cinematics from becoming rote and repetitive. However, when I look at the new location he's dealing with I'm compelled to think he can more properly frame a shot cheap madden nfl 23 coins  using a sideline camera since he can literally move himself away away to that sideline and back in virtual real time.