If you are like most business owners who care about their growth and sustainability, then it is normal for you to want more website traffic. More traffic means more leads, and more leads means more sales. So how do you go about increasing your website's traffic? The answer is by successfully implementing a solid website design strategy preferably through the help of a skilled professional website designer. In this article, we will discuss several different ways on how to improve your website's design in order to boost its traffic. We will cover everything, from the layout of your pages to the colors you use.

Focus on the Website Layout.

One important aspect of website design that often gets overlooked is the layout of your pages. The way your pages are arranged can have a big impact on how easy it is for visitors to find what they are looking for. A well-organized website will have a clear hierarchy that is easy to follow. The most important information should be prominently displayed on the home page, while less important information can be relegated to other pages. Another thing to keep in mind is that people tend to scan web pages rather than read them word for word. This means that your content should be organized in such a way that makes it easy to scan. Using headlines, subheadings, and bullet points is effective in breaking up the text and making it easy to skim.

Responsive Design Is Crucial.

In addition to an easy-to-follow layout, your website should also carry a responsive design. This means that your site will adjust to fit whatever device it is being viewed on, whether it is a desktop computer, a tablet, or a smartphone. Since more and more people using mobile devices to access the internet, it is essential that your website is can look good on any platform. Failing to do so will increase the risk losing potential customers because they will simply go to a competitor's site that is mobile-friendly.

Incorporate Engaging Visuals.

Another important aspect of website design is the use of visuals. People are visual creatures and are more likely to remember something if they can see it. This is why incorporating images and videos into your website can be so effective. In addition to being eye-catching, visuals can also help to break up large chunks of text and make your site more interesting to read. Just be sure not to go overboard with the visuals as too many can actually end up being distracting.

Choose the Right Colors.

The colors you use on your website can also have an impact on how well it performs. Certain colors are known to evoke certain emotions in people. For example, blue is often associated with feelings of trustworthiness and security, while green is often associated with nature and relaxation. When choosing colors for your website, you should take into consideration the message you are trying to convey. If your goal is to come across as professional and trustworthy, then using blue might be a good choice. On the other hand, if you want your site to have a more natural feel, then green could be a better option. For restaurant or food businesses, using the color red has been shown to increase appetite.

Experiment with Different Fonts.

Never underestimate the power of fonts. The right font can make a big difference in how easy your site is to read and how visually appealing it is. When choosing a font for your website, you should stick to something that is clean and simple. Stay away from fancy or decorative fonts as they can be difficult to read and make your site look unprofessional. A good rule of thumb is to use a sans-serif font for the majority of your text as they are generally more legible.

Test Your Website.

Once you have implemented all of the above design strategies, it is important to test your website to see how well it performs. One way to do this is to use Google's Page Speed Insights tool. This tool will give you a report on how well your site loads and what areas need improvement. Another way to test your site is to simply ask people for their feedback. You can do this by conducting surveys or by asking people in person. Once you have gathered enough feedback, make the necessary changes to improve your website's performance.

Hire A Website Designer Who Cares.

At the end of the day, it is important to hire a website designer who cares about your business and its success. They should be able to listen to your needs and come up with a design that meets your specific goals. They should also be available to answer any questions you have and make changes as needed. If you are still without a reliable website designer, you have come to the right place. We at Ozment Media offer a plethora of premium and customizable website design solutions. Our team of website designers are experienced in managing and designing sites across various platforms, i.e., WordPress, WIX, eCommerce, Shopify, to name a few. Contact us today so we can schedule a free consultation to discuss your options.

Source URL: https://www.ozmentmedia.com/website-design-strategies-for-boosting-your-online-traffic