Google moved local in a big way with Google Places!

Here's an illustration: before whenever you would enter a search phrase like "dentist" you'd get links to websites and articles about dentists and dentistry from throughout the world; now whenever you enter "dentist" in Google you get the top rated dentists in your neighborhood area featured very prominently on the page as well as other results such as ads. The best thing about that is these local listings are free and a good way to get massive exposure on Google.

Why You Should Claim Your Free Google Places Page

Every business must certanly be taking advantage of Google's new local focus by claiming and optimizing their free Google Places Page. Every business with an actual physical address qualifies to acquire a Google Places page. This can be a web site where you can list information about your business such as products, address, phone number, website, hours of operation, photos, images, special offers and more.

Who will argue with free advertising -- specially when it leverages the energy and reach of Google?

Still, the main feature of Google Places is so it gives Google users a chance to rate and buy google review your business. This really is called digital word of mouth. Each Google Places listing includes a section directly underneath the business information where these reviews are listed. An average review includes a star rating from 1 to 5 stars followed closely by the actual text of the review.