The number of online shoppers is increasing at a pace. The number of online shoppers was 2.14 billion in 2021. In other words, one out of every four people you see around is a digital buyer. With the increasing number of potential buyers, more and more people are entering this pool to establish themselves online. The emergence of new online businesses means a fiercely competitive market for brands, making it challenging for them to draw customers’ attention. However, you still make a difference and take your brand to the next level by hiring professional product photographers in Gurgaon. There are plenty of reasons for hiring product photography professionals. Here are three important ones:
- Visual content is the deciding factor for 93% of customers - According to studies, 93% of buyers make their purchasing decision considering visual content as the deciding factor. Therefore, quality is essential. Professional photographers understand just that. They not just take shots of a product but also try to convey the whole message or idea behind it, helping you create a long-lasting impression in your customers’ mind.
- Boost sales and engagement rate - Online shoppers want nothing but quality. High-quality, meaningful photographs build the credibility of your brand among digital buyers. It improves the confidence of your customers and influences them to purchase your product instead of your competitors. The conversion rates increase by 30% because of quality photographs.
- Excellent 360° product view - A customer wants to experience online shopping as they do offline shopping. Professional product photographers go above and beyond to recreate offline shopping experiences online. According to a study, 91% of customers want a stimulating and interactive shopping experience with a 360° photo spin to increase the conversion rate.
Hire a pro
We hope you found the article helpful. Moreover, you can try reliable internet portals like ZoopGo to find and hire highly regarded photographers in Gurgaon for your product photography needs and improve your e-commerce site conversion rate.
