Dry Shampoo Market Outlook

The Dry Shampoo Market is projected to reach USD 65.6 Bn by 2030, at a CAGR of 8.42% between 2020 and 2028. The Global Market has been evolving over the years. A fast-paced life, expectations of looking good and refreshed all the time, and the beauty preferences of the young generation drive demand in the Dry Shampoo Industry. There are many popular brands present in the market that cater to the demand for the product. Earlier dry shampoo was only used by professionals and models. However, in the present day, when everyone is a model on social media, it is only natural that people would want their mane to look sleek and fresh every day. For people who stay on the go all the time and like to travel, dry shampoos are a primary product.

Major Players:

Players leading the global dry shampoo market include Unilever Plc (UK), L'Oreal SA (France), The Estee Lauder Companies Inc. (US), Procter Gamble Company (US), MacAndrews Forbes Incorporated (US), Shiseido Company Ltd. (Japan), Pierre Fabre (Paris), LVMH Group (France), Church Dwight Co., Inc. (the US), Coty Inc. (US), Henkel AG Company KGaA (Germany), Kao Corporation (Japan), Lush Australia (Australia), Pierre Fabre Dermo-Cosmetique USA, Inc. (US), and Cult Beauty Ltd. (UK), among others.

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 Segments

The report is segmented into four dynamics.

By Type                                   : Spray and Powder.

By Function:  Anti-Dandruff, Color Protection, Hair Loss Protection, Daily Care, Multi-Function, and others.

By Distribution Channel: Store-Based and Non-Store-Based.

By Regions                              : Americas, Europe, Asia Pacific, and Rest-of-the-World.

Regional Analysis

North America dominates the global dry shampoo market. The region accounted for the largest as in 36% share of the overall market in 2018.  The largest market share attributes to the presence of notable industry players and the availability of high-quality hair care products suppliers. Besides, significant RD investments for the development of innovative hair care products accelerate the growth of the regional market. The US is the largest exporter of dry shampoos across the world. The North American dry shampoo market is expected to retain its dominance over the global market throughout the review period.

Europe stands second in the global dry shampoo market. The market is driven by the strong presence of many industry players and a large consumer base. Also, rising spending on wellness products in the region boosts the growth of the regional market. Countries like the UK and Italy, with their growing hair care product industries, hold significant shares in the regional market. The European dry shampoo market is estimated to create a substantial revenue pocket during the assessment period.

The dry shampoo market in the Asia Pacific region is growing briskly. Factors such as the growing working populaces and heady lifestyles boost the regional market growth. Moreover, well-spread awareness about the benefits of dry shampoos, alongside the rapid economic growth, substantiates the market growth. The APAC dry shampoo market is likely to grow further, breaking its previous growth records by 2025.

The Middle East Africa dry shampoo market is growing rapidly, mainly due to economic growth in the GCC countries. Additionally, the rising awareness of personal hygiene care acts as a key tailwind for the market growth. Notably, the Middle East is a massive market for hair care products. Each year, there is a substantial hike in the sales of dry shampoos in the ME markets.

Competitive Analysis

Highly competitive, the dry shampoo market appears fragmented with the presence of many notable players. To gain a larger competitive share, these players adopt strategies such as mergers acquisitions, collaborations, expansions, and product launches. Continually changing consumer preferences promote the demand for innovative products such as dandruff special, thick long, ayurvedic, medicated, herbal, and so many. Industry layers are ever ready to invest time, effort, and money in R D required for further formulation. They also try to expand their business/ global footprints through strategic partnership/ collaboration, mergers acquisitions, and others.

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