False Eyelashes Market Forecast
Global False Eyelashes Market, according to MRFR, is poised to register a growth rate of 7.30% over the forecast period. The market is expected to garner a value of approximately USD 2.39 Billion by the end of 2027. Changes in the growing beauty industry have led to an increase in demand for innovative products.
COVID-19 Analysis
Face masks have become a required regular safety measure as the COVID-19 pandemic continues. However, this has reduced the willingness of some people to wear makeup, considering half of their faces would be covered up. This, on the one hand, has made the remaining property on one's face even more important. For lovers of false eyelashes, this was a great boon, as the eyes, the only part of the face mask, have become the cornerstone of beauty.
Market Dynamics
Artificial eyelashes have grown popular, especially among women, to improve one's appearance. The expansion of the cosmetic industry has been fueled by the fact that more and more women are willing to spend significant sums of money on cosmetics. False eyelashes are growing more popular among people who have lost their hair because of their illness. As demand develops and because synthetic hair is less expensive, manufacturers are focusing on manufacturing fake eyelashes using synthetic hair as a raw material. In the last few years, the cosmetics sector has evolved and altered dramatically all over the world. As more women are willing to spend significant amounts of money on cosmetics, the cosmetic industry has grown in strength. Despite the availability of a wide range of cosmetics, demand for synthetic eyelashes has risen.
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With technology advancements and everything becoming intelligent, fake eyelash producers are working to build intelligent eyelashes that can operate as a switch to control electronic gadgets such as TVs, lights, and other electronic devices with only a blink. False eyelashes are quickly becoming a fashion statement thanks to LED lighting. Furthermore, rising advances in artificial eyelashes products are a key element projected to provide significant revenue growth prospects for major manufacturers operating on the global market, according to current fashion trends such as LED eyelashes and magnetic eyelashes.
Rapid shifts in fashion trends may stifle the market's expansion. Fast fashion is the most popular trend, and it has the potential to stifle industry growth. Another factor that could slow the market's expansion is the rising desire for permanent natural eyelash extensions. Furthermore, the market's growth is hampered by the product's limited use and short lifespan.
Face masks, on the other hand, have become a standard precaution as the COVID-19 outbreak persists. However, because half of their face would be hidden, some people have become less reluctant to apply cosmetics. On the one hand, this has increased the importance of the remaining facial characteristic. This was a wonderful windfall for false eyelash fans, as the eyes, the only feature of the face mask, have become the cornerstone of beauty.
Competitive Analysis
The prominent players expected to contribute to the development of the false eyelashes market are Revlon Inc. (New York), Ulta Beauty, Inc (U.S.), MAC Cosmetics (The Estée Lauder Companies Inc.) (New York), Ardell International, Inc (U.S.), Shu Uemura Cosmetics, Inc. (Japan) - L'Oreal SA., and Esqido Lashes (Canada), and Kiss Products Inc (U.S.).
Regional Analysis
Due to the expanding technical makeup of an industry, which is leading to the rise in the purchase of false eyelashes in the country, the North American market is expected to account for the biggest revenue share of the global false eyelashes market during the study period. The existence of many suppliers in the United States has helped to establish a strong foundation for the product. The expanding influence of TV and film performers, as well as social media influencers, has also fueled the demand for fake eyelashes and increased their popularity. Permanent eyelash extensions, which last two to three weeks, are a technique that has acquired a lot of traction in the region.
The fake eyelashes market in Asia-Pacific is predicted to grow at the fastest rate during the forecast period, owing to rising awareness of various eye makeup products, notably for customized customized eye makeup products. Furthermore, the introduction of an innovative assortment of false eyelashes in the region is growing the market for false eyelashes. Increasing awareness of shifting beauty trends and the availability of new and more efficient products in India, China, South Korea, and the Philippines, among other regions, will boost the regional market throughout the projection period. Manufacturers of cosmetics and beauty goods have produced customized items to fulfil the needs of Asian women, particularly East Asian women, who are different from those of Caucasian women.
Market Segmentation
Based on type, the global false eyelashes market has been segmented into strip lashes, individual lashes, cluster lashes, and others. Among these, the strip lashes segment held 57.34% share of the market in 2017.
By raw material, the false eyelashes market has been segmented into synthetic hair, human hair, animal hair fur, others.
The global false eyelashes market, by production, has been segmented into machine-made, hand-made, and others. Among these, the lion’s share of the market is likely to be held by the machine-made segment.
Because of the distribution channel, the false eyelashes market has been segmented into store-based and non-store-based.
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