Market Outlook
Whey protein is extracted from milk and obtained via milk curdling. It is used in various dietary supplements and functional foods and beverages for its nutritional content. The global whey protein ingredients market report by Market Research Future (MRFR) covers the production methods, volume, and value analysis, and outlines a comprehensive review of drivers, challenges, trends, and opportunities for the period of 2020-2027.
Market Scope
The global whey protein ingredients market is expected to exhibit a CAGR of 8.9% over the forecast period. Benefits of whey protein which can aid in weight loss, lower cholesterol levels, and assistance in treatment of cancer, asthma, and blood pressure cardiovascular disease are the primary driver of the market. Studies published in international journals highlighting its uses have also supported its consumption. This can drive the demand of whey protein exponentially till 2028.
The high awareness among the masses regarding the health benefits of whey protein can be fruitful for the market in the coming years. This has been buttressed by the burgeoning sports nutrition market and rising awareness of health. Nutraceuticals and functional food sectors can also heavily influence global market demand in the coming years. An increase in dairy production and encouragement of value-added products can facilitate the growth of the global whey protein ingredients market.
Covid-19 Analysis
The covid-19 pandemic happened due to the emergence of the coronavirus in 2019. Within months it spread across every corner of the world and became a major concern for governments around the world. Due to the rapid spread of the virus, all the governments advised all the people to increase their immunity. As there was no medicines or vaccine at that time, improving immunity was the only way to fight the virus. Due to this, people adopted healthy lifestyles and focused on consuming healthy products. Whey protein offers various health benefits, and it can make the overall health better, as a result, the demand for whey protein increases.
Segmentation
The global whey protein ingredients market is segmented into type and application.
Based on the type, it is segmented into demineralized whey protein, whey protein isolate, whey protein concentrate, hydrolyzed whey protein, and others. Among all, the hydrolyzed whey protein segment is dominating the market followed by whey protein concentrate. This can be credited to the rise of lactose intolerance among consumers.
Based on the application, the whey protein ingredients market is segmented into sports nutrition, dairy and frozen desserts, snacks, bakery and confectionary, meat products, beverages, and others. The sports nutrition segment is dominating the market due to increasing demand for functional food products among the athletics. Endorsements by athletes and online fitness enthusiasts have encouraged the consumption of these beverages, inducing a massive demand for whey protein ingredients.
Regional Analysis
The global whey protein ingredients market is segmented into North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
North America is anticipated to lead the global whey protein ingredients market owing to need for muscle supplements in the U.S. and Canada. Focus on flavor and flavor stability of whey protein concentrates and whey protein isolates to extend its shelf life has sparked research and development efforts in the region.
The APAC whey protein ingredients market is set to thrive owing to the prescription of whey supplements by doctors as well as a rise in the consumption of sports supplements. The traction gained by functional foods and beverages as well as the rise in health-conscious citizens can drive up the demand for whey protein supplements.
Europe is expected to contribute greatly to the global whey protein ingredients market demand due to the abolition of the milk quota and the push for whey-based protein supplements. The growth of functional foods, clinical nutrition, sports supplements, and infant formulas can positively impact the global whey protein ingredients market demand.
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Competition Outlook
Wacker Chemie AG, Cargill Inc., Associated British Foods plc, Omega Protein Corporation, Davisco Foods International, Inc., Archer Daniels Midland Company, Arla Foods amba, Fonterra Co-operative Group Ltd., Hilmar Cheese Company, Inc., and Carbery Food Ingredients Ltd. are major players of the global whey protein ingredients market. Mergers and acquisitions are major strategies implemented by players to continue to sustain their foothold in the market.
NOTE: Our Team of Researchers are Studying Covid19 and its Impact on Various Industry Verticals and wherever required we will be considering Covid19 Footprints for Better Analysis of Market and Industries. Cordially get in Touch for More Details.
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