Perfect diary offline new layout
Offline layout is also an important way for Perfect Diary cosmetics https://www.perfectdiary.com/ to fully embrace new retail. In 2019, Yixian E-commerce upgraded the new retail business division to a strategic business unit, led by the president of the new retail Business Division, Feng Qiyao, Feng Qiyao has served Kose, Revlon, L 'Oreal, AmorePacific, Shangmei and many other well-known cosmetics companies, and has nearly 20 years of experience in cosmetics offline store and marketing.

Since September 2019, Chengdu Chunxi Road concept Store and Shanghai Wujiaochang Concept Store with brand identity significance have been opened successively. In late December 2019, the first Tmall Perfect Diary offline Special Zone store opened in Hangzhou. This store is responsible for cooperating with Tmall to explore smart shelves, try magic mirrors and other "dark technologies", which are important technical hardware for the new retail industry to provide consumers with better consumption experience and understand consumer needs.