Today, many improvements to the original binary plan are used. One improvement that sounds very attractive is a matching bonus. Matching bonuses are based on the weekly (or cyclical) wages of personally sponsored distributors. Unlike permanent outlets, direct sales involve the sale of products and services directly to the consumer. Direct sales usually involve product demonstration and advice on how to apply the product. Consumers are to be made sure that products are the right solution for them and their needs. Associates in the performance of these tasks receive instructions from their own superiors, are trained to work with consumers and on methods of persuasion and mode of operation.