PPC marketing, or pay-per-click advertising, is a powerful strategy that you don't want to overlook. Paying for ad placement can be a troubling prospect. Why pay for ads when other strategies like social media, content creation, and SEO only require time and effort?

In the digital age, attracting people to your business through online channels by creating advertising campaigns is an essential strategy for successful, growing companies. If you're not taking advantage of every opportunity to do so, you're leaving customers (and money) on the table.

This discussion will not only explore the benefits of online advertising but also clear up some misconceptions about its costs.

three types of online advertising

Before you learn the benefits and costs of online advertising, it is important to first identify the three main PPC advertising types.

Search Ads: When you search on Google, Bing, or any other search engine, some of the results are sponsored advertising messages. They look exactly like organic results, but with a small 'AD' icon next to them.

Display Ads: Often, while browsing popular Internet sites, you may see banner, overlay, or small box/rectangle ads on the screen. These are known as display advertisements because they 'display' on websites on the Internet.

Video ads: When you watch video content on YouTube and other platforms, you're often asked to watch ads. This is another type of online advertising that is sometimes classified into the under-display type. However, with the increasing popularity of video content, it really deserves its own advertising type.

There are various Google Ads formats available that bring quality and improvement to all the available ad types.

8 Benefits of Online Advertising

Here are 8 benefits of online advertising.

This list is designed to help you make an informed decision about incorporating online advertising into your own digital strategies.

more website traffic

Attracting new customers to your business, which is a benefit of advertising online? mentioned earlier, is a necessity. If you're not gaining new customers, your business is stagnant and it may only take a while before it starts to decline.

You have spent a lot of time and money creating an excellent website experience for your customers to enjoy. PPC ads help in bringing new leads to the site you have created. They can learn about your business, browse your products and services, and eventually become your new customers.

increase sales

If you use your website to sell products, book appointments, or otherwise acquire new clients, increasing your website traffic means increasing the number of sales opportunities you have. More opportunities mean more conversions, resulting in money in your pocket!

In fact, leads that follow online advertising are often more likely to convert!

Qualified Lead

The reason why advertising traffic is often perceived as more valuable and more likely to convert is that it generates qualified leads. Consumers who click on sponsored ad results instead of organic ads are often ready to convert immediately. These individuals click on advertising material because they know it will quickly connect them with a solution.

Leads are exceptionally qualified when they enter a search with the intention of buying. For example, a customer searching "buy dress socks material" is more qualified than someone searching "dress socks material".

Brand awareness and recall

What happens when Internet users don't click on your PPC ads? A lot of marketers fear that ineffective campaigns will only be a waste of time. However, the truth is that customers see your ad even if they decide not to click on it. Thus, you have acquired valuable brand awareness.

Consumers may not be ready to make a purchase yet, but that advertising message will make it easier for them to remember your brand when that time comes.

instant results

While SEO, social media marketing, and other tips do not have a paid element of online advertising, they can take months or even years to produce the tangible results your business needs to grow.

On the other hand, PPC generates valuable leads for your business as soon as your ads go live. And, sponsored ad results appear above organic ones, which means they have added visibility above the SEO-earned ranks.

compete with competitor

Online advertising is a rapidly growing strategy that many businesses are turning to. This means that there is a strong chance that your direct competitors are already publishing ads and getting leads online.

When businesses shy away from creating advertising online, they leave the door open to advertising without any resistance to the competition. You must not miss this opportunity to show your presence where your competitors may already be present.

Scale Ads With Your Business

In the rapidly growing digital age, businesses need marketing strategies that can grow with their changing needs. You need to invest in a marketing strategy that can grow with the growth of your company, which is one of the benefits of online advertising.

It is very easy to invest more in PPC and capitalize on various advertising opportunities, once you have the budget to do so. Or, reduce your advertising budget when business is slow.

transparent ROI

Last but not least benefit of online advertising is that ROI is extremely easy to measure. You have complete knowledge of how much you are spending on ads and how many conversions it generates. This means you always have a clear vision of where your money is being spent, how much, and what the returns are.

Understanding the Cost of Online Advertising

All the advantages of PPC marketing beg the question: What are the drawbacks? More specifically, what does it all cost?

This means that you only pay for your search advertising messages when a search user actually 'clicks' on the message and follows a link to your website. Essentially, you only pay for the traffic!

How much do you pay for each click? It depends on many factors. Search ads are targeted by keyword searches. You submit bids for different keywords and Google uses these to determine which ad to display.

The good news is that Google favors relevant and quality advertising experiences over the highest bidder. You can keep your costs down by creating great advertising material.

Conclusion

which is a benefit of advertising online? It's so hard to name just one! Generating website traffic from your target audience is certainly the primary objective, but there are many other benefits, such as scalability, transparent ROI, brand awareness, and others that are extremely noteworthy for marketers.

And, the costs of online advertising can be controlled. You decide what your daily budget will be, what keywords you'll target, and how you'll bid for each ad to appear. The more time and effort you put into improving your ads, the lower your costs will be.