Global Location Analytics Market size was valued at US$ 13.79 Bn. in 2020 and the total revenue is expected to grow at 13.82 % through 2021 to 2027, reaching nearly US$ 34.13 Bn.

Global Location Analytics Market Overview:

The increasing number of technical advances and total digital transformation in several sectors throughout the globe are driving the growth of the Global Location Analytics Market. One of the significant factors driving big giants to invest heavily in digital transformation to change their business models in order to gain value-producing opportunities and stay ahead of their competitors while also improving the consistency and quality of their services is the growth of economies through digitalization.

The growing number of internet-connected devices throughout the world is helping to the growth of the Global Location Analytics Market, which includes artificial intelligence, augmented reality, and virtual reality, as well as the internet of things.

Location analytics is a method of extracting information from places and geographical data. Location analytics is a method of displaying data or information, particularly data generated by organisations that is spatial in nature. For location analytics, both real-time and historical geospatial data can be used. Real-time location analytics can be used to track live locations like courier and postal services that need to track package delivery in real-time. Location analytics is widely used in the military. Historical, geographical data is commonly used in the retail sector to investigate consumer habits and increase sales and customer retention through advertising and product distribution strategies.

Market Scope:

Throughout the forecast period, the Global Location Analytics Market is expected to benefit from the development of the industry. Companies must, however, keep up with fast changing technologies in order to gain a major competitive advantage over their market competitors. It is critical for them to train their specialists on a regular basis in order to achieve this. It will not only assist marketers in staying ahead of the competition, but it will also assist them in discovering new applications.

Multi-dimensional analytical tools such as SWOT and PESTEL analysis have been utilized in the worldwide Location Analytics Market research to provide a deeper understanding of internal and external marketing aspects. Market segmentation, CAGR (Compound Annual Growth Rate), BPS analysis, Y-o-Y growth (percent), Porter's five force model, absolute US $ potential, and expected market cost structure are also included in the report.

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Segmentation:

Outdoor Positioning and Indoor Positioning are two sub-segments of the Location Analytics market. In 2020, the Outdoor Positioning segment had the biggest market share of %. Businesses employ outdoor location analytics to keep track of their immovable assets and minimise costs. Airlines can determine the exact location of their flights in the event of a delay and inform passengers of the projected arrival time. Some of the most common applications for outdoor locations include geomarketing and advertising, asset tracking, personal tracking, customer location tracking, aircraft monitoring, transportation managers, network optimization and preparations, mapping discovery and infotainment, geographic event alerts, and defence management.

Key Players:

• Oracle Corporation
• Microsoft Corporation
• TIBCO Software Inc.
• Trimble, Inc.
• Hexagon AB
• Alphabet Inc.
• IBM Corporation
• SAS Institute Inc.
• Esri
• Precisely
• Cisco
• Alteryx
• SAP SE
• Galigeo
• Purple
• Pitney Bowes
• Clever Analytics

This study analyses the demand-supply scenario, pricing structure, profit margins, production, and value chain analysis as well as other significant variables driving the growth of the Location Analytics Market. A geographical analysis of the Location Analytics Market reveals a slew of previously unexplored prospects in both regional and domestic markets. Users can analyse business shares, emerging product lines, the scope in new markets, pricing plans, innovation possibilities, and much more with detailed company profiling.

Regional Analysis:

Geographically, this report is segmented into several key countries, with market size, growth rate, import and export of Location Analytics Market in these countries, which covering North America, U.S., Canada, Mexico, Europe, UK, Germany, France, Spain, Italy, Rest of Europe, Asia Pacific, China, India, Japan, Australia, South Korea, ASEAN Countries, Rest of APAC, South America, Brazil, and Middle East and Africa.

COVID-19 Impact Analysis on Global Location Analytics Market:

In the first half of 2020, the COVID-19 pandemic began to spread over the globe, infecting millions of individuals and causing major countries around the world to enforce foot prohibitions and work stoppage orders. The majority of enterprises have been significantly impacted, with the exception of medical supplies and life support items, and the Location Analytics industry have also been seriously disrupted. During the previous few years, the Location Analytics Market has risen by Million USD, and the global market for Location Analytics Market is excepted to reach Million USD in 2020 and 2021.

Report Provides -

• In addition, the Global Location Analytics Market segmentation study includes information such as type segment, industry segment, channel segment, and so on. It also provides market size, both volume and value, for each segment. Also included is client information from many industries, which is crucial for producers.
• Organization profiles of the top competitors, as well as their strategic actions and market shares are included in the Location Analytics Market Report.
• Assuring and examining the macroeconomic and microeconomic elements that influence the global market, as determined by the regional analysis.
• A market overview for the global Location Analytics Market, as well as the identification of key aspects such as growth drivers, constraints, challenges, and possible market opportunities.
• Assurance of numerous aspects responsible for changing the market landscape, increasing future opportunities, and ensuring driving players with the ability to impact the market on a territorial scale.

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