On-the-Go Breakfast Products Market Outlook
Urban mode nowadays has created Associate in Nursing increasing level of dependency on able to eat food choices. However, the breakfast meal remained the foremost neglected choice during this class till recently however is showing promising growth with the event of on-the-go breakfast merchandise choices.
According to the report titled ‘On-the-Go Breakfast Products Market Research Report - Forecast to 2028’, published recently by MRFR states that the market is set to achieve USD 1,676.2 million in terms of earnings while expanding at an 8.4% CAGR in the forecast period.
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The development of the sedentary lifestyles of the end-users is a major factor that is helping in the growth of the market. As women were earlier tasked with making meals in households, the rising working women workforce, particularly in the developing economies, is creating a strong demand for on-the-go breakfast products. Moreover, the robust growth in the organized retail sectors fuelled by the novel product offerings created by the key players is anticipated to impel the growth of the market.
The rising acceptance among the consumers for private label brands is expected to transform the market landscape for the on-the-go breakfast products market in the forecast period.
Competitive Analysis:
The on-the-go breakfast products market is influenced by the positive trends that are directing and increasing the demand level for the market. The increasing importance of having breakfast is creating a lucrative market space for competitors. The market competitors are competing based on their unique selling propositions and have created a niche in the market for their offerings respectively. Engaging use of apposite marketing strategies is expected to create lucrative opportunities for growth in the market. The important competitors influencing the on-the-go breakfast products market are
Kellogg Co., General Mills Inc., Nestle S.A., Raisio PLC, Weetabix Limited, Bagrry’s India Ltd., Sanitarium, Quaker Oats Company, Weetabix Ltd., Moma Foods, Uncle Toby’s, Amy’s Kitchen, Alara Wholefoods Ltd., United Biscuits Limited, ITC Limited.
Segmental Analysis:
The on-the-go breakfast products market is segmented based on product type, packaging type, distribution channel, and region. Based on product type, the market is segmented into cereal meals, breakfast bars, bakery products, beverages, egg meals, sandwiches, burgers, and others. Based on packaging type, the on-the-go breakfast products market is segmented into cans, bottles jars, boxes, trays, and others. Based on the distribution channels, the market is segmented into store-based and non-store-based. The store-based segment is supermarkets hypermarkets, convenience stores, specialty stores, and others. Based on regions, the on-the-go breakfast products market is segmented into North America, Europe, Asia Pacific, South America, Middle East, and Africa.
Regional Analysis:
The regional analysis of the on-the-go breakfast products market covers regions such as Asia Pacific, South America, North America, Europe, the Middle East, and Africa. The Asia Pacific region is projected to display ascendant demand in the upcoming forecast period. Increasing popularity and inclination towards healthy eating and the renewed focus on the importance of breakfast are motivating the expansion of the on-the-go breakfast products market in the Asia Pacific region. The North American region is anticipated to exhibit positive development in the forecast period primarily due to the availability of several nutritious options in the market.
Moreover, the development of a robust supply chain in the region has further prompted the expansion of the market in the North American region. The European region is anticipated to display stable growth for the duration of the forecast period with the development of the on-the-go-breakfast product meal category in the region. The Middle East region is projected to display a good growth rate in the forecast period due to increased demand levels.
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