Coupon codes and gift cards are commonly used marketing tools that are designed to attract customers and increase sales. They offer customers an opportunity to purchase products or services at a discounted price or receive a free item as a reward for purchasing a product.
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Coupon codes are a type of promotional code that can be entered during the checkout process to receive a discount on the purchase. The codes are usually distributed through email, social media, or the company's website. They can be specific to a particular product or a category of products, and may be valid for a limited time only.

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In conclusion, coupon codes and gift cards that can be directly redeemed provide customers with an incentive to purchase a product and increase sales for the company. They are a win-win situation for both the customer and the business, as they offer savings and increase revenue respectively.