However, his three games Mut 22 coins wouldn't be possible without the virtual celebrity status that he earned in 1989's Tecmo Bowl, the first console game to be granted an official license by the NFL to show players' name, image and similarity. Today, Jackson in Tecmo Bowl and 1991's Tecmo Super Bowl is considered to be among the best video game characters, as is Michael Vick from Madden NFL 2004.

Madden was released for the first time for PC in 1988, during Jackson's second season of the NFL. However, due to licensing issues and a hip injury in the 90 NFL season, which forced him to take an premature retirement from football, Jackson did not appear in Madden during his playing time. It wasn't until 2014 when Jackson was able to make his Madden appearance as a special edition participant within The Ultimate Team game mode.

This week, EA Sports announced that not only will Jackson be back in the game in the very first game after Madden NFL 15 and Jackson will also be awarded the privilege of being an official Madden cover player. After nearly 35 years since his NFL career started back in 1987 Jackson is set to grace the cover featuring a digital version of Madden NFL 22. Beginning on Friday, players will be playing with him online. EA Sports also teamed up with Nike to re-create the famous sportswear brand's Bo Knows ad campaign by adding a digitally rendered model of his signature footwear which is that of the Nike Air Bo Turf in the gameplay.

Jackson was the 7th running back designated as a Madden cover athlete. He follows Eddie George (Madden 2001), Marshall Faulk (Madden 2003), Shaun Alexander (Madden 2007), Peyton Hillis (Madden 12), Adrian Peterson and Barry Sanders (both Madden 25).

Prior to the unveiling of buy Madden 22 coins the cover, the Undefeated's Aaron Dodson caught up with Jackson to discuss the Tecmo Bowl days, how Bo Knows came to life and his Madden return, and much more.